PPC or CPI Marketing

If you really want your company to grow strong quickly the only way is Pay Per Click (PPC) or Cost Per Impression (CPI). Unlike free search engine traffic, you can show for ALL of your keywords with PPC instead of just one low traffic keyword combination. Could you imagine if your website showed up in the top of search results for ALL of your important keywords? How about your ad showing up in someones Facebook page, e-mail account, anywhere the look online. BINGO! Money. This is exactly what PPC and CPI offers; mass growth and very high visibility that can make your business soar to new heights.

When speaking of PPC, the biggest monster of them all is Google. The bulk of Google’s $110.8 billion revenue in 2017 came from its proprietary advertising service, Google AdWords.  You don’t get this big if your advertising network is not effective. Why are people paying Google so much? Well in a nutshell, the advertisers are getting massive business in return. Just like if you sell on Ebay or Amazon, Google will take a big cut to promote your goods or services to the masses. As you can imagine, Google has the masses.

But Google can be expensive and is extremely competitive. Which is why their cost per click is the highest among all other PPC companies. Sometimes, Google is the key but often times other PPC options are more cost effective if you know where to look. Also, Cost Per Impression (CPI) can be very cost effective for smaller to medium sized businesses as well.

If you want to sell globally or grow to the next level, PPC or CPI is the tool in which to do so. Most medium to large sized companies advertise using, some started out as small companies, but have grown into massive ones by using PPC and/or CPI.

Cost

PPC and CPI campaigns are not for very small companies or the week of heart. Many larger PPC management companies won’t touch your campaign for less than a $20,000 a month operating budget. Many others ask for a minimum of $10,000 per month plus big campaign set-up fees (In the thousands). Much of those fees you are paying are going directly to the PPC team, not your keywords. Plus you likely have to sign a 6 month to a yearly contract.

At Dayton Web Design we look for a starting budget of $2,500 per month (6 month minimum) and a set up fee around $1000 (depending upon size of business. Most of your operating budget gets paid out directly to your keywords, giving you better results. This allows smaller businesses the opportunity to enter this arena of business growth potential.

To many smaller businesses this is a huge amount of money but… would you spend this amount if your business quadrupled? How about increased by 10x or 20x your current volume? This type of volume more than pays for your advertising fees, which is great ROI. When you crunch the numbers, at some point it makes sense to attempt a PPC campaign. Seemingly expensive yes, but potential rewards greater than any other online or offline marketing method outside of television (which is also expensive). Period.

If you are an attorney, restaurant or any local small to medium sized business this amount is small compared to your normal operating budget, but will allow you to possibly grow to new heights you have only imagined.

How does it work?

• We meet with you to determine you needs and assess your business.
• PPC or CPI might be used after some testing to find the most cost effective solution.
• If we agree to do business, we ask for the set-up fee and 3 months as down payment.
• We turn on the traffic and start analyzing your campaign.
• We track your conversions so we can show you how successful you are.
• We prove to you it works.

Why choose us for your PPC or CPI campaign?

Regardless of the size of your organization, the best option for you is hiring a professional who can get lower prices on conversions and monitor your campaign at all times. This will lead to more bang for your buck and greater success.

• Low Professional Price: We cost less than most other PPC or CPI managers but produce efficient results. In fact, our biggest competitors only want the larger companies with the biggest budgets. Here is the real hidden benefit: Nobody applies more of your monthly budget towards the actual purchasing of your keywords/impressions within our price range.
• Up Front Pricing: We won’t nickel and dime you for every little service only to add up to a huge overall cost. We will quote one flat rate and that will include the entire PPC or CPI creation and management campaign on your behalf. (If you’ve dealt with other PPC companies you will appreciate this benefit).
• Experience: We have been engaged and running PPC and CPI campaigns for over 14 years. Your campaign will be properly planned and executed for maximum exposure.
• No Team Needed: You only have to pay for one person to totally run and monitor your campaign, which means you don’t have to pay more big fees out of your monthly budget for an entire team.
• Professional Tools: We have the proper professional software to get the job done right. Professional PPC and CPI software to help us get better results and lower cost per click.
• Superior Service: We offer superior one-on-one customer service.
• Local: We are located in Dayton, Ohio and work in both Cincinnati and Columbus as well. If you are outside our area, we may travel within a reasonable distance for an additional fee. Contact us if interested.

Don’t think for one moment that a large PPC only company is going to get you better results. What you are going to receive is much higher fees and less money spent on keywords if you hire a larger PPC firm.  What most businesses don’t know is the smaller companies are more agile, less expensive and more competitive because they are flexible. When it comes to PPC, competition is key and these advantages give us at Dayton Web Design a strong advantage. You have many options when it comes to hiring a PPC company, but few that offer the low price, flexibility, efficiency and superior results. What more do you want?

Dayton Web Design is your best option for PPC and CPI advertising. Contact us to get started today.